Targeting Profitable Markets

Acquiring new customers is every company’s challenge. Data and Analytical applications can enable the modern corporation to identify and target prospects while maximizing profitability. Before the sales call occurs, analytics can narrow the target base so only those prospects that will be profitable for the company will be contacted. SIS-G can help you target the right prospects at the right time by:

Identifying the key information in your systems to pinpoint your sweet spot and the most profitable customers

Negotiate with third party data providers to rent or acquire demographic data to complete the picture on your customers

Integrate your customer and prospect data with rich demographic information so you can properly target for new, up or cross selling

At a large Media and Entertainment company, SIS-G consultants helped the client to integrate their customers’ web activity with third party demographic data to target the most profitable customers for new services.

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